Writing
Essays and notes on building, taste, and making well-made things.
What Will We Call Work at the End of 2026?
The word "work" just doesn’t fit anymore. Tasks are splitting between humans and AI — and we don’t have words for that yet.
Read → 5 min read minThe New Browser War.
Everyone's writing Chrome's obituary after OpenAI launched Atlas. History says not so fast.
Read → 1 min read minWhen the Customer Journey Happens Outside Your Website.
For two decades, the website was the centre of digital marketing. AI search and agents are moving that centre — and brands need to adapt.
Read → 3 min read min10 Things You Should Know About Programmatic But Were Afraid to Ask.
Programmatic marketing is neither rocket science nor a cesspool of fraud. Here's what it actually is.
Read → 2 min read minProgrammatic is Not About Buying Cheap Display Ads.
The programmatic promise is not about buying. It's about data, technology, and marketing automation.
Read → 2 min read min