Essays
Long-form writing on building software, taste, sovereignty, and the work of making things honestly.
What Will We Call Work at the End of 2026?
The word "work" just doesn’t fit anymore. Tasks are splitting between humans and AI — and we don’t have words for that yet.
Read → 5 min read minThe New Browser War.
Everyone's writing Chrome's obituary after OpenAI launched Atlas. History says not so fast.
Read → 1 min read minWhen the Customer Journey Happens Outside Your Website.
For two decades, the website was the centre of digital marketing. AI search and agents are moving that centre — and brands need to adapt.
Read → 3 min read min10 Things You Should Know About Programmatic But Were Afraid to Ask.
Programmatic marketing is neither rocket science nor a cesspool of fraud. Here's what it actually is.
Read → 2 min read minProgrammatic is Not About Buying Cheap Display Ads.
The programmatic promise is not about buying. It's about data, technology, and marketing automation.
Read → 2 min read min